Telling the Right Story to Maximize Your Marketing Spend

Overview

Alan Ayers
President of Experity Network

Rachel Sossoman
President & CEO, Mercy Urgent Care

When it comes to healthcare, markets are more crowded than ever – not only with urgent care competition but also with freestanding emergency departments, walk-in primary care providers, retail clinics, and telemedicine. To thrive, consumers must think of you first when they have a need for healthcare – and that means telling the right story through marketing.

In this valuable session, Alan Ayers and Rachel Sossoman, CEO of Mercy Urgent Care in Ashville, NC, will share their marketing expertise and provide a roadmap to success based on Rachel’s experiences telling the story of Mercy Urgent Care that resulted in securing that coveted space in the mind of consumers in her market. They’ll cover:

• Defining and developing brand identity
• Evolving your brand to increase relevancy
• Targeting to patients versus prospective patients
• Internal marketing
• Measuring success

Attend this session to hear an impact-making marketing success story that inspires you to write a strategic brand story for your practice – and ends in your success.