As of January 31, 2025, the amount of acute respiratory illness causing people to seek healthcare is at a high level across the country. According to the CDC, seasonal influenza activity remains elevated and continues to increase, COVID-19 activity is elevated, but RSV activity is declining in many areas of the country. The CDC reports a flu positivity rate is 29.4% in clinical labs. There have been at least 20M illnesses, 250,000 hospitalizations, and 11,000 deaths from flu so far this season.
Last Updated 2/12/2025
FLU/RSV/COVID DATA
Seasonal influenza activity continues to increase across the country, while COVID 19 and RSV visits are decreasing. The CDC estimates that there have been at least 20M illnesses, 250,000 hospitalizations, and 11,000 deaths from flu so far this season.
Source: CDC
Visits Per Clinic Per Day
After a steady increase from a low of 24 average visits per clinic per day in late November, visit volume has surged to over 34 visits per visit per day — an increase of more than 41 percent since the end of November.
Source: Experity Data
VIRAL POSITITY BY CATEGORY – EXPERITY CLINICS
As of February 3, Experity clinics are reporting significant increase in flu positivity rates after a holiday decrease. Positivity is up from seven percent in early November to nearly 34 percent in February. Testing should continue to be a high priority to identify the illness and provide the right course of treatment.
Source: Experity Data
PNEUMONIA TRENDS – Experity Clinics
Pneumonia visits have been declining since mid-December at Experity. Providers are accustomed to seeing a spike in the illness every three to five years, which didn’t occur during the COVID pandemic. While pneumonia in 2024 outpaced the COVID years, the incidence is a signal of a return to pre-pandemic trends. What made this season different is the prevalence of the virus in toddlers, who have not traditionally been as affected as school-age children.
Source: Experity Data
Urgent Care Quarterly
Want more industry data? Check out the latest version of Urgent Care Quarterly where we review the state of the urgent care industry and provide the latest data on other metrics that matter to your practice.
Average Revenue Per Visit
Net revenue per visit (NRPV) at the end of 2023 averaged $132, an increase of two percent (reflects visits with a 0 balance only). As urgent care clinics return to traditional practices and encourage (and train) providers to avoid referring patients to the ER or specialists, and instead take advantage of tools like differential diagnosis to ensure they are including all complaints in their documentation, we will continue to see revenue per visit increase over time.
Source: Experity Data
Check out some of our top resources to help urgent cares manage and leverage fluctuating visit volume to secure continued business growth throughout the year.
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